Dina-D.-Smith-Cognitas-Leadership-Coachi

Challenges are Best Tackled
with a Trusted Partner

About Dina

Ever since I was little, I’ve been fascinated by what makes people tick and how that translates to success in what they do. My passion for this intersection of people and accomplishment has been the through line in both my education and leadership career, and what led me to pursue coaching.

I believe work can and should be a place where we both excel and thrive - and where our impact helps others to do the same.

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Life’s too short for it to be otherwise.

That’s why I coach.

My mission is simple: to help my clients perform at their best for the long term, achieve their most important goals more easily, and experience greater meaning and joy in work and life.

And why, when executives are looking to do or be more, they turn to me.

“Dina created an instant connection and established trust while challenging my thinking and approach. She asked the tough questions and co-created a clear path to success, making it easy to make progress against my goals quickly.

Now, I am able to hear her coaching and can ask myself the same questions she would. She’s changed my patterns, and I’m a much better leader, manager, and person.”

-Karlin Keller / Head of Global Employee Communications / Intel

BUSINESS AND LEADERSHIP EXPERIENCE

With over 25 years of deep business experience across numerous companies and industries, I understand the intense pressures leaders face. I work with my clients as a peer and partner as they take on new challenges.

Prior leadership roles include:

  • EVP and Owner of a boutique private equity firm and affiliated international leasing company whose sales grew 15x during my tenure
     

  • Senior Director of 70+ person Account Management Team and four professional services organizations for a leading digital marketing agency
     

  • Principal Consultant for PwC, leading numerous teams and projects to implement large scale strategic change in organizations

  • Leadership Consultant to F500 companies
     

  • Board Member of non-profit and for-profit organizations

EDUCATION AND COACHING CREDENTIALS

I have been fortunate to work with leaders and teams at companies
including Adobe, Gilead, Intel, Goldman Sachs, S&P Global, Sephora,
PwC, Dropbox, DocuSign, Lyft, and Stripe. I write regularly for HBR, Fast
Company, and Forbes.

I hold an MS in Industrial/Organizational Psychology, as well as an MBA
with distinction from the University of Michigan.

My business experience, coupled with my understanding of human psychology, enables me to see important connections and help you generate creative solutions tailored to you and your team.

I am certified in various assessments, which are helpful for leaders and teams. With professional experience in constructing psychometrically sound assessments, I am exceptionally selective about the assessments I use and offer a highly curated set.

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“This was my first ever coaching experience and I was not exactly sure what to expect... Dina was quick to notice the skepticism and took the time and patience to work at my pace, made me feel comfortable and to trust the process.

 

Only a seasoned professional like Dina could take 6 months of detailed assessments, feedback, research, and discussions and bubble them up to 3 simple words that are key focus areas for me as I embark on the next phase of my professional journey. Thank you, Dina!”

-Maninder Sawhney / Vice President / Adobe

PERSONAL

I grew up on the East Coast and progressively migrated west until arriving in the San Francisco Bay Area, where I now happily live with my husband and two kids.

In my free time, you'll find me spending time outdoors with family and friends, reading, skiing, enjoying the food and wine culture of the Bay Area, or training with my horse.

These are the practices that help me sustain my energy and effectiveness.

How do you ensure yours?

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