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Challenges are Best Tackled
with a Trusted Partner

About Dina

I believe work should be a place where we both excel and thrive - and where our impact helps others to do the same.


Life’s too short for it to be otherwise.

That’s why I coach.

My mission is simple: to help my clients perform at their best for the long term, experience greater meaning and joy, and lead their teams and organizations to new heights of success.

Helping Leaders Succeed Dina D. Smith Executive Coach

And why, when executives are looking to do or be more, they turn to me.

“Dina created an instant connection...

...and established trust while challenging my thinking and approach. She asked the tough questions and co-created a clear path to success, making it easy to make progress against my goals quickly.

Now, I am able to hear her coaching and can ask myself the same questions she would. She’s changed my patterns, and I’m a much better leader, manager, and person.”

-- Karlin Keller / Head of Global Employee Communications / Intel


With over 25 years of deep business experience across numerous companies and industries, I understand the intense pressures senior leaders face. I work with my clients as a peer and partner as they take on new challenges.

Prior leadership roles include:

  • EVP and Owner of a boutique private equity firm and affiliated international leasing company whose sales grew 15x during my tenure

  • Senior Director of 70+ person Account Management Team and four professional services organizations for a leading digital marketing agency

  • Principal Consultant for PwC, leading numerous teams and projects to implement large scale strategic change in organizations

  • Leadership Consultant to F500 companies

  • Board Member of non-profit and for-profit organizations


My clients include senior leaders and teams at premier brands such as Adobe, Gilead, Goldman Sachs, PwC, and Netflix; high-growth companies like Dropbox, DocuSign, Lyft, Iterable, and Stripe; and PE-backed start-ups shaping the world. 
I write regularly for HBR, Fast Company, and Forbes about leadership and career success and am the author of a forthcoming book for Oxford University Press that translates cutting-edge science into practical strategies and tools for addressing the uncertainties and increased emotional demands of the modern work world.

I hold an MS in Industrial/Organizational Psychology, and an MBA with high distinction from the Ross School of Business at the University of Michigan. 


Additionally, I am a certified executive and team coach, credentialed by both the ICF and EMCC, and skilled at using various assessments that help my clients increase awareness and uncover the highest impact opportunities.

EMCC accreditation - logo - ITCA - colour on white - P.jpg

“This was my first ever coaching experience and I was not exactly sure what to expect... Dina was quick to notice the skepticism and took the time and patience to work at my pace, made me feel comfortable and to trust the process.


Only a seasoned professional like Dina could take 6 months of detailed assessments, feedback, research, and discussions and bubble them up to 3 simple words that are key focus areas for me as I embark on the next phase of my professional journey. Thank you, Dina!”

-- Maninder Sawhney / SVP and GM / Adobe


I grew up on the East Coast and progressively migrated west until arriving in the San Francisco Bay Area, where I now happily live with my husband and two kids.

In my free time, you'll find me spending time with family and friends, reading, skiing, enjoying the food and wine culture of the Bay Area, or training with my horse.

These are the practices that help me sustain my energy and effectiveness.

How do you ensure yours?

Leadership-Skills-Leader-traits-Leaders succeed
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